Henry Hunter and I have worked together for years without ever meeting in person. He’s an artisan bread baker working from his home kitchen in South Carolina. I’m a chef in rural north Florida. We’ve collaborated on content, shared ideas, encouraged each other’s projects, and built a friendship that exists entirely through screens and messages.

A few months ago, we had an idea: What if we just talked? Not for a specific purpose. Not to teach something or promote something. Just two people who care about food and craftsmanship, sitting down with drinks and having the kind of conversation you’d have if we actually lived in the same town.

That’s Counter Culture.

Every Thursday night at 10 PM Eastern, Henry and I go live on YouTube. We’re calling it a late-night talk show, though that might be generous. There’s no band. No desk. No monologue. Just two chairs, a couple of glasses, and whatever’s on our minds that week.

The name works on a few levels. We both work at counters—his in a home kitchen making bread, mine in a kitchen cooking whatever comes next. We both work with cultures—sourdough starters, fermentation, the living organisms that make bread rise and flavors develop. And honestly, we’re both doing things a little differently than the mainstream expects. Counter culture in the traditional sense, I guess, though we’re not trying to be rebellious. We’re just being ourselves.

Some episodes will be heavy on food talk. Henry knows more about bread than almost anyone I’ve met, and I’ve spent years cooking with people around the world—most recently traveling across America for my 50-by-50 project. We’ll talk technique, ingredients, the science behind what we do. But we’re not limiting ourselves to food. We might talk about AI and how it’s changing content creation. We might talk about running small businesses. We might talk about nothing particularly profound at all—just two friends catching up.

We’ll have guests eventually. People from our worlds—bakers, chefs, farmers, creators. But we’re starting with just us because that’s the foundation. If this show is going to work, it has to work because people want to hear us talk, not because we’ve brought in someone famous.

The format is simple: live, unedited, unscripted. What you see is what we’re figuring out in real time. If we mess up, you’ll see it. If we say something dumb, it stays in. That’s the point. We’re tired of overly produced content that’s been polished to the point where it doesn’t feel real anymore.

Henry’s audience comes from Baking Great Bread at Home, where he teaches tens of thousands of people how to master sourdough and artisan techniques from their own kitchens. My audience spans the globe—home cooks, food lovers, and people who believe food connects us all. We’re bringing those communities together and seeing what happens.

That second glass you see on the table? That’s yours. We saved you a seat. This isn’t a show you watch from a distance—it’s a conversation you’re part of. We read the live chat. We respond to comments. We want to know what you think.

Counter Culture airs live every Thursday night at 10 PM Eastern on my YouTube channel. If you miss it live, episodes stay up on the playlist at counterculture.show. Pour yourself something good, pull up a chair, and join us. Go to CounterCulture.show

This is counter culture. This is our way.